S5-Ep37: Leadership SIgnals that Turn Culture Into Competitive Advantage

Guest: Jeff Grimshaw & Lynne Viscio

Your organization’s culture: It’s either an asset or a liability. At this very moment, your culture is helping business performance. Or hurting it. Jeff Grimshaw and Lynne Viscio are here to discuss their new book, Five Frequencies: Leadership Signals that Turn Culture Into Competitive Advantage. It seeks to answer one of the most critical questions facing leaders and organizations today: How do you turn your business culture into a sustainable source of competitive advantage?