S6-Ep37: Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbounding Principles

Guest: Todd Hockenberry

We are in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Todd joins Maureen to discuss his book, "Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles" and how leaders can focus their business on the customer and succeed at attracting and keeping the ideal customers.